Buying up developers or competition doesn't create less competition.
Huh? Game distribution platforms buying developers means more competition between distributiors, which should be good for customers. Say if I want to play PC games 5 years ago, Steam was pretty much the only choice.
Now I can choose between Steam and Game Pass, and Game Pass cost like $1 in the first month. It's much cheaper if you play multiple games. It's cheap because Microsoft tries to get more market share, in the end that benefits players.
Like wise if I'm a PC developer, Steam used to be the only distributior on the PC market and developers has to eat that crazy high 30% Steam cut. If Steam has other competition like Game Pass that means there is a possibility that the fee may be lowered. Which is good for developers.
Nothing stops people from entering the market except the govt.
You can enter the market, doesn't mean you'll get the market share. If your product heavily rely on having an active userbase that is. When it comes to distribution platforms it's pretty much winners take them all. Because existing users would just stick with what they use current so new competitors aren't going to get much market share from them.
For example, windows dominate the entire PC Operating system market because every PC users use windows, so software developers only create software for windows. If you want to develope a new OS and sell it to PC users, very few people would ditch Windows for this new OS because none of the software is compatible. Therefore, it's near impossible to release a new OS in the market. And that's why PC users all have to tolerate Windows no matter how ***it is: because Windows took all the market.
This is also why people said never start a business if 80% of the market share is owned by a few companies.
But the day Blizzard games can only be found on Xbox console is the day I stop playing them and play alternatives. Most of the great Blizzard creators left that company a long time ago anyway.
I doubt Blizzard game would be Xbox only. It's probably going to be on Game pass and Game Pass has PC. MS gives 0 *** about console exclusive. They care about getting as many active users as possible on Game Pass. Selling Xbox console isn't their main strategy, getting as many user as possible is.