She’s even got real code on her computer!
HuffPo
Quote:
A few years ago Mattel had to apologize for a book featuring a patronizing portrayal of someone called Computer Engineer Barbie, a flustered girl who can’t fix her cotton-candy pink computer without help from boys.
Now the doll maker, which has been rebranding itself in a more feminist-palatable way amid declining sales, is trying again with Barbie Careers Game Developer.
A remarkably chill looking woman who wears jeans, an olive green jacket and a T-shirt, and even sports punk-rock pink/red streaks in her hair (retail price: $12.99), game developer Barbie even has real code on her computer.
For the authenticity you can thank Molly Proffitt, CEO of Ker-Chunk Games, LLC., who worked with Mattel to ensure the doll was believably techie — and that meant making sure Barbie was working on real code.
“The computer has [Javascript] on it and you can see various instances of game engines on her laptop,” she told The Huffington Post, adding that the project was personally important to her. “I really know that girls need an icon that shows that they can be a part of the [tech] space and Barbie does that. She has power to tell girls they can be makers and builders.” ...
Now the doll maker, which has been rebranding itself in a more feminist-palatable way amid declining sales, is trying again with Barbie Careers Game Developer.
A remarkably chill looking woman who wears jeans, an olive green jacket and a T-shirt, and even sports punk-rock pink/red streaks in her hair (retail price: $12.99), game developer Barbie even has real code on her computer.
For the authenticity you can thank Molly Proffitt, CEO of Ker-Chunk Games, LLC., who worked with Mattel to ensure the doll was believably techie — and that meant making sure Barbie was working on real code.
“The computer has [Javascript] on it and you can see various instances of game engines on her laptop,” she told The Huffington Post, adding that the project was personally important to her. “I really know that girls need an icon that shows that they can be a part of the [tech] space and Barbie does that. She has power to tell girls they can be makers and builders.” ...
