Hey so the got milk campaign encourages people to drink milk but who all does the proceeds go to..or who pays for the campaign..is there like a national milk union...are there milk companies who are all like "why were we not invited?" like how does it work?
Got Milk? is an American advertising campaign encouraging the consumption of cow's milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 24, 1993. The campaign has been credited with greatly increasing milk sales in California though not nationwide.
Got Milk? is one of the most famous commodity brand and influential campaigns in the United States.
